Museums have started using interactive installations / digital exhibits for communicating the storylines. These exhibits use latest technologies and interaction methods to create compelling experiences. These experience are engaging, immersive, multi-sensory – leading to increased engagement and recall.
Few of my observations of why to use such digital interpretation tools in heritage museums
- TECHNOLOGY IMPACT
- Interaction increases focus and engagement – Visitor’s action triggered the exhibit, he is curious to see the outcome
- Know the artefact in detail – zoom-in and view details, not just a small placard with text.
- Use of multi-format media: Images, Videos, Animations, Illustrations etc to
- Ability to visualize the past – Create an artistic impression of what could have been in past (using animated sequences)
- Gamify the experience – instills a sense of competition, repeated usage to beat the score, leader board gives a sense of honor etc.
- Direct Manipulation techniques – Can the visitor hold a artefact or sword in hand to examine its details? – without having to touch the artefact?
- Gestural Interfaces – hand, face and body tracking capabilities to interact with the exhibit
- Tap the current user behaviors to leverage the reach – e.g. multi-touch interactions on phones / social media sharing
By infusing the technology seamlessly into a museum experience we can enhance the storytelling experience. It will compel the younger audience who are already using these technologies. But we must avoid over-usage or forced-usage of technology, just for the sake of using it. We must create a balance between digital and non-digital exhibits to make sure the experience is not over-whelming. Also too many screens in a musuem will decrease the heritage feel of the place. The musuem must not look like a TV showroom.
- APPRECIATE ONE’S OWN CULTURE
- Using interesting interpretation mediums create a strong concept to communicate the narrative
- Making the narrative interesting by using unknown facts or anecdotes
- Visitors must be able to identify the symbolism / iconography, analyze the patterns. Next time when they view a similar artefact, they must be able to recall their learning and identify these visual symbols.
- Appreciate the effort of people behind these artefacts – The tools used, the materials required and the skills employed to create these cultural artefacts
- Know the Behind-The-Scenes activity which will create a sense of respect towards the process and artists involved
- Know about the various personalities who contributed in the p[articular field, milestones of their life and contributions
- Visitors might take up a hobby based on what they learnt, they might also take up museology or archeology as a profession
- Local visitors might sign-up as a volunteer, donate an artefact or sponsor a gallery. At least sign-up for the regular newsletter which will keep them updated of the latest activities
- THERE MUST BE SOMETHING FOR EVERYONE
- One must be able to learn at their own pace – each visitor learning curve is different
- Each user has a different interest, The museum must try to satisfy to the needs of various personas
- Kids zone must be created so that the kids are engaged in learn-while-you-play experiences. Whereas the parents are looking at more serious information-oriented exhibits
- Holding area for kids must also be safe and child-proof. CCTV monitoring for child’s safety. A manual trainer who will both conduct the activities and baby-sit these kids.
- Every visitor must feel they learnt something at the museum
- INCREASE REVENUE AND ROI FOR MUSEUM
- Reduce manual dependency
- Increase automation of redundant tasks to reduce recurring costs in long term
- Generate alternate source of income to museum to make it self-sustainable
- Online bookings, premium experiences, paid virtual tours on website, renting out the space for various cultural activities
- Review analytics periodically and adapt and make changes accordingly
- Conduct weekly / monthly visitor engagement activities which includes local artists and performers – premium events for increased revenue
- Repeated / Regular visits by local visitors increases loyalty and a sense of attachment
- No-Contact exhibits to make the museum covid-safe. Easy to sanitize and maintain the kiosks.
- DOCUMENT FOR FUTURE
- Using latest documentation technologies like Laser Scanning, Lidar, Photogrammetry, hi-resolution scanners, drone photography, thermal imagery, orthophotography techniques etc. – We can preserve the volumetric data of artefacts which can help in restoration in future
- Using latest documentation technologies like Laser Scanning, Lidar, Photogrammetry, hi-resolution scanners, drone photography, thermal imagery, orthophotography techniques etc. – We can preserve the volumetric data of artefacts which can help in restoration in future
- LEVERAGE ON SOCIAL MEDIA
- Get visitor’s feedback and adapt accordingly
- Visitor sharing his images on FB, Instagram, twitter etc increases traction over social media
- Promoting hashtags leads to increased reach
- Use of photo-booths or vending machines for instant gratification
- Take-away a tangible piece – memorabilia / souvenir from the museum. Show-piece at home promotes museum story through word-of-mouth.
Hope these learnings will help you in designing better museums
Fawaz